Win-back email template
Give guests who have not visited recently a relevant reason to return.
Use template
Email copy
- Subject
- There’s a place for you at Luma Bistro
- Preview text
- Good food and a warm welcome are waiting.
Your table is waiting.
Hello there,
It’s been a little while. We’d love to welcome you back to Luma Bistro for another meal worth making time for.
Whether you’re planning a catch-up or simply taking a night off from cooking, we’d be happy to see you again.
Book your table
The team at Luma Bistro
When to use it
- Audience
- Subscribed guests who have not visited recently; exclude opted-out guests and people who have already booked.
- Timing
- Choose an inactivity period that fits your guests’ usual visit frequency, then avoid repeating reminders too soon.
Make it yours
- Add a current reason to return, such as a menu update or a favorite dish.
- Keep the invitation welcoming rather than implying the guest owes a visit.
- Link to the booking or ordering page that matches the invitation.
- If you add an incentive, include its dates and conditions.
More subject lines
- We’d love to see you at Luma Bistro
- A warm welcome back to Luma Bistro