Welcome email template

Introduce your restaurant to new subscribers and give them a clear next step for their first visit.

Use template
Luma Bistro is a fictional example.

Email copy

Subject
Welcome to the table at Luma Bistro
Preview text
A good meal starts with a warm hello.

Come on in. You’re one of us.

Hello there,

Thanks for joining the Luma Bistro email list. We’re glad you’re here.

We’ll share restaurant news, occasions worth planning for, and useful updates. Whenever you’re ready for a visit, we’d love to welcome you in.

Plan your first visit

The team at Luma Bistro

When to use it

Audience
New subscribers who have chosen to receive restaurant marketing emails.
Timing
Send after signup, following your email platform’s subscription confirmation settings.

Make it yours

  • Say what subscribers can expect, such as menu news or event invitations.
  • Add a menu or booking link for a first visit.
  • Use your restaurant’s name, logo and a relevant photo.
  • Include a signup offer only if you can state its conditions clearly.

More subject lines

  • A little hello from Luma Bistro
  • You’re on the list. Welcome to Luma Bistro