Set up restaurant email automation

Set up triggers and sending rules in your email platform. This builder prepares the copy.

Welcome new subscribers

Start with a signup-triggered welcome. Introduce the restaurant, explain what subscribers can expect and give them one next step.

Plan birthdays and return visits

Use voluntarily shared birthday dates for birthday emails. For win-back messages, choose an inactivity window based on reliable visit or order data and how often your guests usually return.

Check the rules

Send only to subscribers. Exclude guests who already booked, set frequency limits, and test each trigger with a test contact. Check dates, offers, expiry terms and links. Review bookings, orders and unsubscribes before adding more messages.

Platform options: Toast Marketing and SevenRooms email marketing.